Asati atanga bhizinesi rake, muvambi weJonovacorp, Joe, akange ave nemakore achiita zvekutengesa mapurasitiki ekurongedza. Akange aona kuoma kwekutsvaga mapaketi epurasitiki kuburikidza neruzivo rwemunhu. Kubva pakutsvaga mafekitori kusvika pakutaurirana zvinodiwa, ainyatsoziva kuti pakanga paine ruzivo rwakawanda asymmetry.

Izvi zviitiko zvinoshanda sechikonzero chesarudzo yaJoe: Kuchinja indasitiri yepurasitiki yekurongedza uye kuita kuti bhizinesi rive nyore.

Muna 1994, amai vaJoe vakawana kambani yepurasitiki yekurongedza, iyo yakatorwa naJoe. Gare gare, Joe akakweva kurudziro kubva kumazita enhengo dzemhuri yake, uye akatanga brand Jonovacorp. Anotarisira zvechokwadi kuti vese vanobatana navo mubhizinesi vanganzwa kudziya kwekambani yedu, vachitaurirana nesu sehama, uye pakupedzisira kubudirira kwebhizinesi pamwe chete.

Pakutanga kwekugadzwa, Jonovacorp yakanga ingori mold imwe chete nechidimbu chemidziyo. Mushure mekuvandudzwa kwemakore makumi maviri nemapfumbamwe, Jonovacorp yakakura kuita kambani ine mitsara yakawanda yekugadzira, uye anopfuura 450 molds, izvo zvinoita kuti tikwanise kugadzira anopfuura 500 miriyoni epurasitiki makapu zuva nezuva.